Important Notice: 

Friday, June 14th: Our Bloomfield, NJ center will close at 10:30am due to environmental issues. We will reopen Monday, June 17th at 8:00am. We apologize for any inconvenience!

Privacy Policy

Last Updated: August 3,2018

B Positive National Blood Services (“B Positive”, “we,” or “us”) takes your privacy very seriously. This privacy policy describes our collection of personal data when you use our website (our “Site”).  By using our Site, you agree to and consent to the collection and use of your information as described below.

If you do not want us to use your information or your data as stated in this Privacy Policy, please do not use the Site.

This Site is available only to users who can form legally binding contracts under applicable law. By using the Site, you represent and warrant that you are (i) at least eighteen (18) years of age and/or (ii) otherwise recognized as being able to form legally binding contracts under applicable law.

Information We Collect

When you use our site, we may collect some non-identifiable information from you. This includes information that tracks the device you use to access (such as the type of device, the time and date of your access, your browser type, IP address, and other information related to how your device interacts with In addition, we may collect location data of the device you are using to use our Site.

We also collect information about you and your device through cookies, web beacons, and similar technologies. A “cookie” is a small data file sent from a website and stored on your device to identify your device in the future and allow for an enhanced personalized user experience. A “session cookie” disappears after you close your web browser, or may expire after a fixed period of time. A “persistent cookie” remains after you close your web browser and may be accessed every time you use our website. We may use both session and persistent cookies. You should consult your web browser to modify your cookie settings. Please note that if you delete or choose not to accept cookies from us, you may not be able to use certain features of our Site.

We may also occasionally use “web beacons” (also known as “clear gifs,” “web bugs,” “1-pixel gifs,” etc.) that allow us to collect non-identifiable information about you. Web beacons are tiny images, placed on a web page or e-mail that can tell us if you have visited a particular area of our Site. Because web beacons are used in conjunction with persistent cookies (described above), if you set your browser to decline or deactivate cookies, web beacons cannot function.

There may be other tracking technologies now and later devised and used by us in connection with our Site. Further, third parties may use tracking technologies with our Site. We do not control those tracking technologies, and we are not responsible for them. However, you consent to potentially encountering third party tracking technologies in connection with your use of our Site and accept that this Privacy Policy does not apply to the tracking technologies or practices of such third parties. In such cases, you must check the third-party websites to confirm how your information is collected and used.

You can review educational material and information about B Positive and plasma donation without providing us with any additional information. However, to schedule an appointment or to sign up for or to request additional information from us you will need to provide us with certain other information including your name, date of birth address, email address, telephone number, and appointment time request. You may also provide us with other information if you are asking us questions or commenting on your experience on our Site or our collection site.  

We may also, from time to time, request additional types of personal information. For example, might ask you about your experience at our collection site and the process. It’s up to you whether you provide this information. We may share your personal information to the necessary to provide you with services and resources, as we describe below.

We may also collect your information if you sign up for newsletters or for customized information that we may deliver via emails or if you participate in any surveys we offer. We may also contact you via SMS text messaging to the phone number you provide.

How We Use Information

We may use your contact information, including your phone number and email address, to contact you for administrative purposes, for example to schedule an appointment, to follow up with you after an appointment, to contact you to tell you about a product or service you may be interested in, to provide you with information or for other purposes.

We use the information that we collect through the Site to operate, maintain, enhance, and provide all features of the Site. We also use the information to provide services to respond to comments and questions for user support.

We may use your information in connection with developing and offering to you products and services such as awards, newsletters regarding specific health conditions, health education and/or disease prevention, or information on other products and services for which we think you might have an interest. Those communications may be supported by third-party advertising.

We may choose to serve ads on the Site. These ads may be delivered to users by our advertising partners, who may use cookies, web beacons or similar technologies to serve you advertisements tailored to interests you have shown by browsing on this and other sites you have visited, to determine whether you have seen a particular advertisement before and to avoid sending you duplicated advertisements. In doing so, the third-party ad network provider collects non-personal data such as your browser type, your operating system, web pages visited, time of visits, content viewed, ads viewed and other clickstream data. The use of third party cookies, web beacons and similar technologies by these third-party ad network providers is governed by each third party’s specific privacy policy, not by our Privacy Policy.  

How We Disclose Information

B Positive may work with business partners in making our services available to you. Our policy is to require companies with whom we do business to support the same privacy policies we do. We will share information only as necessary for the third party to provide related services or assist us in providing this Site and our services.

When we work with third parties who provide services on our behalf, we take steps to limit the data provided to them to that which is reasonably necessary for them to perform their functions for the allowable purposes listed above.

We may also provide your information to third party advertisers and retailers, and their affiliates, to offer goods and services that they believe you may be interested in.

To the extent permitted by applicable law, we may disclose your information if required to do so by law to comply with state and federal laws, in response to a court order, judicial or other government subpoena or warrant, or to otherwise cooperate with law enforcement or other governmental agencies.

We also reserve the right to disclose your information that we believe, in good faith, is appropriate or necessary to (i) take precautions against liability, (ii) protect ourselves or others from fraudulent, abusive, or unlawful uses or activity, (iii) investigate and defend ourselves against any third-party claims or allegations, (iv) protect the security or integrity of the Site and any facilities or equipment used to make the Site available, or (v) protect our property or other legal rights (including, but not limited to, enforcement of our agreements), or the rights, property, or safety of others. We will notify you of any such disclosures.

Information may be disclosed and otherwise transferred to an acquirer, successor, or assignee as part of any merger, acquisition, debt financing, sale of assets, or similar transaction, or in the event of an insolvency, bankruptcy, or receivership in which information is transferred to one or more third parties as one of our business assets, to the extent and in the way as prescribed by applicable law.

Aggregate information is information that describes the habits, usage patterns and/or demographics of users as a group but does not reveal the identity of particular users. We may use aggregate information within B Positive to understand the needs of individuals using the Site.

We use tools, such as those provided by Google Analytics, FaceBook and others to help analyze how users use the Site. These analytic tools collect information such as how often users visit the Site, what pages they visit, and what other sites they used prior to coming to the Site. We use the information we get to improve our Site and Services.

For example, Google Analytics collects information about use of this Site. Google Analytics collects information such as how often users visit this Site, what pages they visit when they do so, and what other sites they used prior to coming to this Site. We use the information we get from Google Analytics only to improve this site. Google Analytics collects only the IP address assigned to you on the date you visit this Site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser.

De-Identified Information

On occasion, we may make arrangements with certain customers or business partners to share certain de-identified aggregate pattern information in order to assist such customers or business partners in improving their service (such as evaluating patterns, utilization, usage and trends). We may also share such information with you or other users of our service. This type of information may be based in part on information related to you, but does not allow for the personal identification of any individual (in other words, it is “de-identified”). For the purposes of research, demographic analysis and quality improvement processes, we may share such de-identified information with third parties.   

Do Not Track

For web browser use, you may set your browser to refuse these data collection methods, but we may not recognize or respond to “do not track” technologies employed by your browser. We do not specifically respond to Do Not Track (“DNT”) signals.

Data Security

B Positive uses appropriate physical, managerial, and technical safeguards that are designed to protect the confidentiality, integrity and security of personal data that we collect and maintain against accidental or unlawful loss, theft and misuse and unauthorized access, disclosure, alteration destruction, or any other type of unlawful processing. Unfortunately, no web site, server or database is completely secure. B Positive cannot guarantee that your data will not be disclosed, misused or lost by accident or by the unauthorized acts of others.

California Shine the Light Law

California Civil Code Section 1798.83, known as the “Shine the Light” law, permits individuals who are California residents to request and obtain from us a list of what Personal Data (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year and the names and addresses of those third parties. We will never disclose your personal information to third parties for direct marketing purposes without your authorization. However, if you would like to make a request for information under the Shine The Light law, please contact us by email at [email protected] or 230 Kings Highway E, #294, Haddonfield, NJ 08033. Requests may be made only once a year and are free of charge.

Changes to Our Privacy Policy

B Positive reserves the right to change this Privacy Statement, and when updated, the effective date of the new version will be at the top of this statement. You understand and agree that your continued access and use of our Site will bind you to the terms of the Privacy Policy and/or Terms of Use in effect at the time of your access and use.


If you have any questions, comments or requests regarding this Privacy Policy or our processing of your information, please contact: [email protected].